Prioriterte tiltak

1. Advarsel Page title (<title>)
   Use a unique, descriptive title of 10–60 characters.
2. Advarsel Meta description
   Write a 50–160 character description summarising the page.
3. Advarsel Key schema types
   Add WebSite. It tells AI services who is behind the site.
4. Advarsel HTTPS
   HSTS (Strict-Transport-Security) tells browsers to always open the site over https. It can be enabled under SSL/TLS Certificates in Plesk.
5. Advarsel Image dimensions in HTML
   Set width and height on images so the browser reserves space. It stops the page from jumping while loading (CLS in Core Web Vitals).
6. Advarsel Link text
   Link text tells search engines and AI what the target page is about. Use e.g. "See bathroom prices" instead of "Read more". Icon-only links need an aria-label.
7. Advarsel Heading hierarchy
   Use heading levels in order (H2 under H1, H3 under H2). It helps AI split the content into meaningful sections.
8. Advarsel Last updated
   Provide dateModified/datePublished in JSON-LD (done automatically by Yoast/Rank Math on posts). AI services prefer content they can see is up to date.
9. Advarsel Number of resources
   21 images load immediately. Images below the first screen should have loading="lazy" (WordPress adds it automatically, but custom theme templates often bypass it). Also check that listing views use a small image size, not the original.

AI-boter

Viktigst er botene for AI-søk og sitering – blokkeres de, vises ikke nettstedet i svarene. Blokkering av treningsboter er ofte et bevisst valg og trekker ikke ned scoren.

Servertesten henter siden med botens identitet fra denne serveren. Noen brannmurer blokkerer falske boter basert på IP-adresse, mens ekte bot-trafikk slipper gjennom – bekreft eventuelle blokkeringer i brannmurloggen. Googlebot, Bingbot og Applebot testes bare mot robots.txt.