Priority actions

1. Warning Page title (<title>)
   Use a unique, descriptive title of 10–60 characters.
2. Warning Meta description
   Write a 50–160 character description summarising the page.
3. Warning Key schema types
   Add WebSite. It tells AI services who is behind the site.
4. Warning HTTPS
   HSTS (Strict-Transport-Security) tells browsers to always open the site over https. It can be enabled under SSL/TLS Certificates in Plesk.
5. Warning Image dimensions in HTML
   Set width and height on images so the browser reserves space. It stops the page from jumping while loading (CLS in Core Web Vitals).
6. Warning Link text
   Link text tells search engines and AI what the target page is about. Use e.g. "See bathroom prices" instead of "Read more". Icon-only links need an aria-label.
7. Warning Heading hierarchy
   Use heading levels in order (H2 under H1, H3 under H2). It helps AI split the content into meaningful sections.
8. Warning Last updated
   Provide dateModified/datePublished in JSON-LD (done automatically by Yoast/Rank Math on posts). AI services prefer content they can see is up to date.
9. Warning Number of resources
   21 images load immediately. Images below the first screen should have loading="lazy" (WordPress adds it automatically, but custom theme templates often bypass it). Also check that listing views use a small image size, not the original.

AI bots

The bots for AI search and citations matter most – if they are blocked, the site does not appear in answers. Blocking training bots is often deliberate and does not lower the score.

The server test fetches the page with the bot's identity from this server. Some firewalls block fake bots by IP address while letting genuine bot traffic through – confirm any blocks in the firewall log. Googlebot, Bingbot and Applebot are only checked against robots.txt.