pk-eiendom.no – AI Visibility Audit

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Audit of

https://pk-eiendom.no/om-oss/

Audited 13.10.2026 09:00 · 1.6 s

0 errors 2 warnings 47 OK 1 info

out of 100

+0.0

since 13.10.2026

AI bot access100

Content & structure94

Technical SEO97

Structured data100

Metadata100

Performance100

Priority actions

Warning Image alt text
14 images from the media library have empty alt (alt=""). That means "purely decorative", but photos of staff, properties and products are content and should have a short description, e.g. the person's name. Add alt text in the media library, or check that the theme actually uses it.
Warning H1 heading
One clear H1 per page gives the clearest structure (multiple are technically allowed in HTML5, but blur the topic).

AI bots

The bots for AI search and citations matter most – if they are blocked, the site does not appear in answers. Blocking training bots is often deliberate and does not lower the score.

Bot	Purpose	robots.txt	Server	Status
OAI-SearchBot OpenAI (ChatGPT search)	AI search & citations	allowed	responds normally (HTTP 200)	OK
Claude-SearchBot Anthropic (Claude)	AI search & citations	allowed	responds normally (HTTP 200)	OK
PerplexityBot Perplexity	AI search & citations	allowed	responds normally (HTTP 200)	OK
Googlebot Google (Search, AI Overviews, Gemini)	AI search & citations	allowed	not tested	OK
Bingbot Microsoft (Bing + Copilot)	AI search & citations	allowed	not tested	OK
Applebot Apple (Siri/Spotlight)	AI search & citations	allowed	not tested	OK
ChatGPT-User OpenAI (ChatGPT)	Fetch on behalf of user	allowed	responds normally (HTTP 200)	OK
Claude-User Anthropic (Claude)	Fetch on behalf of user	allowed	responds normally (HTTP 200)	OK
Perplexity-User Perplexity	Fetch on behalf of user	allowed	responds normally (HTTP 200)	OK
GPTBot OpenAI	Model training	allowed	responds normally (HTTP 200)	OK
ClaudeBot Anthropic	Model training	allowed	responds normally (HTTP 200)	OK
Google-Extended Google (Gemini training)	Model training	allowed	not tested	OK
Applebot-Extended Apple (Apple Intelligence training)	Model training	allowed	not tested	OK
CCBot Common Crawl	Model training	allowed	responds normally (HTTP 200)	OK
Meta-ExternalAgent Meta	Model training	allowed	responds normally (HTTP 200)	OK
Amazonbot Amazon	Model training	allowed	responds normally (HTTP 200)	OK
Bytespider ByteDance	Model training	allowed	responds normally (HTTP 200)	OK

The server test fetches the page with the bot's identity from this server. Some firewalls block fake bots by IP address while letting genuine bot traffic through – confirm any blocks in the firewall log. Googlebot, Bingbot and Applebot are only checked against robots.txt.

All checks

AI bot access · 100/100 4

Whether AI services and search engines can access the page at all: robots.txt, firewall/CDN blocking, noindex directives and llms.txt. If the AI search bots are blocked here, nothing else helps.

OK robots.txt

robots.txt exists and can be read.

OK robots.txt: all bots (*)

The rule for all bots (User-agent: *) allows this page.

OK Indexing directives (meta robots / X-Robots-Tag)

No blocking directives (<meta name="robots"> = "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1").

OK llms.txt

llms.txt found: title "PK Eiendom", 3 sections, 62 links.

Content & structure · 94/100 1 4 1

Whether the content can be read and understood without JavaScript: amount of text, heading structure, language and whether it is clear when the page was last updated.

Warning H1 heading

2 H1 headings: "Trygg, solid & nyskapende", "1986"

One clear H1 per page gives the clearest structure (multiple are technically allowed in HTML5, but blur the topic).

OK Content without JavaScript

Main content: 455 words (whole page: 752 words, text share 3.4 %).

OK Heading hierarchy

4 headings with no skipped levels.

OK Language (lang attribute)

Language: nb-NO

OK Last updated

Last updated 2026-09-30 (JSON-LD dateModified, 12 days ago).

Info hreflang

No hreflang (fine for single-language sites).

Technical SEO · 97/100 1 10

The technical foundation for search and AI: HTTPS and www variants, mobile view, images, internal links and whether the page is in the sitemap.

Warning Image alt text

27 images: 0 without alt attribute, 15 with empty alt (decorative). 14 of the images with empty alt look like content images.

14 images from the media library have empty alt (alt=""). That means "purely decorative", but photos of staff, properties and products are content and should have a short description, e.g. the person's name. Add alt text in the media library, or check that the theme actually uses it.

Empty alt, but look like content images (14)

… and 9 more imagesShow fewer

Empty alt – treated as decorative (1). Check that these really are decorative.

https://pk-eiendom.no/wp-content/themes/pk-eiendom/images/miljofyrtarn.svg

OK Sitemap

Sitemap index found with 2 sub-sitemaps (https://pk-eiendom.no/sitemap_index.xml). 2 of 2 entries have lastmod.

OK Page in sitemap

The page is listed in the sitemap (https://pk-eiendom.no/page-sitemap.xml).

OK Sitemap in robots.txt

Declared in robots.txt: https://pk-eiendom.no/sitemap_index.xml

OK HTTPS

The page uses HTTPS. http:// redirects to https://. HSTS: max-age=15768000.

OK www / non-www

www.pk-eiendom.no redirects to pk-eiendom.no.

OK Mixed content

No resources are loaded over insecure http.

OK Mobile view (viewport)

viewport="width=device-width,initial-scale=1.0"

OK Image dimensions in HTML

0 of 27 images lack width/height.

OK Internal links

37 internal and 8 external links.

OK Link text

All links have descriptive text.

Structured data · 100/100 4

Structured data (schema.org/JSON-LD) that tells machines who is behind the site and what the page is about – and whether products, events, articles etc. meet Google's requirements.

OK JSON-LD

16 objects: WebPage, ReadAction, ImageObject, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification, Organization, PostalAddress, ContactPoint

OK Key schema types

Found: WebPage, BreadcrumbList, WebSite, Organization.

OK Organisation / business

Organization has all recommended fields.

OK Schema: breadcrumbs

1 × BreadcrumbList. All required and recommended fields are present.

Metadata · 100/100 4

Title, meta description, canonical and Open Graph – what search engines and AI show and use when summarising or linking to the page.

OK Page title (<title>)

"Om oss - PK Eiendom" (19 characters)

OK Meta description

153 characters: "Selv om Kongsberg er vår hjemmebane utvider vi stadig vårt nedslagsfelt. For oss er kombinasjonen av business og samfun…"

OK Canonical

Self-referencing: https://pk-eiendom.no/om-oss/

OK Open Graph

og:title, og:description and og:image present.

Performance · 100/100 4

How quickly and efficiently the server delivers the page. Slow or heavy pages make crawlers fetch fewer pages and may make them give up.

OK Response time

The server responded in 22 ms.

OK HTML size

HTML: 152.7 KB

OK Compression

Compressed with gzip.

OK Number of resources

42 resources: 10 JS, 6 CSS and 26 images (11 of the images load only on scroll). 31 are fetched on first view.

The score is a weighted average of the categories (AI access 30 %, content 20 %, technical SEO 15 %, structured data 15 %, metadata 10 %, performance 10 %). Critical checks count more than minor ones, and "Info" does not count.