pk-eiendom.no – AI Visibility Audit

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Audit of

https://pk-eiendom.no/eiendomstype/ledig/

Audited 13.10.2026 08:19 · 2.8 s

1 errors 6 warnings 41 OK 2 info

out of 100

AI bot access93

Content & structure81

Technical SEO97

Structured data100

Metadata86

Performance81

Priority actions

Error Indexing directives (meta robots / X-Robots-Tag)
noindex/none makes search engines and AI search drop the page entirely, even if robots.txt allows access. Remove the directive if the page should be visible (check SEO plugins like Yoast/Rank Math and "Search engine visibility" under Settings → Reading in WordPress).
Warning Response time
Slow responses increase the risk of crawlers giving up. Use page caching (e.g. LiteSpeed Cache, WP Rocket, nginx cache in Plesk) and/or a CDN.
Warning Canonical
Add <link rel="canonical" href="…"> pointing to the preferred address. It stops duplicates (with parameters, www/non-www) from competing.
Warning Image alt text
16 images from the media library have empty alt (alt=""). That means "purely decorative", but photos of staff, properties and products are content and should have a short description, e.g. the person's name. Add alt text in the media library, or check that the theme actually uses it.
Warning H1 heading
One clear H1 per page gives the clearest structure (multiple are technically allowed in HTML5, but blur the topic).
Warning Heading hierarchy
Use heading levels in order (H2 under H1, H3 under H2). It helps AI split the content into meaningful sections.
Warning Last updated
Provide dateModified/datePublished in JSON-LD (done automatically by Yoast/Rank Math on posts). AI services prefer content they can see is up to date.

AI bots

The bots for AI search and citations matter most – if they are blocked, the site does not appear in answers. Blocking training bots is often deliberate and does not lower the score.

Bot	Purpose	robots.txt	Server	Status
OAI-SearchBot OpenAI (ChatGPT search)	AI search & citations	allowed	responds normally (HTTP 200)	OK
Claude-SearchBot Anthropic (Claude)	AI search & citations	allowed	responds normally (HTTP 200)	OK
PerplexityBot Perplexity	AI search & citations	allowed	responds normally (HTTP 200)	OK
Googlebot Google (Search, AI Overviews, Gemini)	AI search & citations	allowed	not tested	OK
Bingbot Microsoft (Bing + Copilot)	AI search & citations	allowed	not tested	OK
Applebot Apple (Siri/Spotlight)	AI search & citations	allowed	not tested	OK
ChatGPT-User OpenAI (ChatGPT)	Fetch on behalf of user	allowed	responds normally (HTTP 200)	OK
Claude-User Anthropic (Claude)	Fetch on behalf of user	allowed	responds normally (HTTP 200)	OK
Perplexity-User Perplexity	Fetch on behalf of user	allowed	responds normally (HTTP 200)	OK
GPTBot OpenAI	Model training	allowed	responds normally (HTTP 200)	OK
ClaudeBot Anthropic	Model training	allowed	responds normally (HTTP 200)	OK
Google-Extended Google (Gemini training)	Model training	allowed	not tested	OK
Applebot-Extended Apple (Apple Intelligence training)	Model training	allowed	not tested	OK
CCBot Common Crawl	Model training	allowed	responds normally (HTTP 200)	OK
Meta-ExternalAgent Meta	Model training	allowed	responds normally (HTTP 200)	OK
Amazonbot Amazon	Model training	allowed	responds normally (HTTP 200)	OK
Bytespider ByteDance	Model training	allowed	responds normally (HTTP 200)	OK

The server test fetches the page with the bot's identity from this server. Some firewalls block fake bots by IP address while letting genuine bot traffic through – confirm any blocks in the firewall log. Googlebot, Bingbot and Applebot are only checked against robots.txt.

All checks

AI bot access · 93/100 1 3

Whether AI services and search engines can access the page at all: robots.txt, firewall/CDN blocking, noindex directives and llms.txt. If the AI search bots are blocked here, nothing else helps.

Error Indexing directives (meta robots / X-Robots-Tag)

The page asks not to be indexed: <meta name="robots">: noindex.

noindex/none makes search engines and AI search drop the page entirely, even if robots.txt allows access. Remove the directive if the page should be visible (check SEO plugins like Yoast/Rank Math and "Search engine visibility" under Settings → Reading in WordPress).

OK robots.txt

robots.txt exists and can be read.

OK robots.txt: all bots (*)

The rule for all bots (User-agent: *) allows this page.

OK llms.txt

llms.txt found: title "PK Eiendom", 3 sections, 62 links.

Content & structure · 81/100 3 2 1

Whether the content can be read and understood without JavaScript: amount of text, heading structure, language and whether it is clear when the page was last updated.

Warning H1 heading

10 H1 headings: "Baneveien 28", "Gomsrudveien 11, Sentralen", "Dyrmyrgata 35", "Dyrmyrgata 45"

One clear H1 per page gives the clearest structure (multiple are technically allowed in HTML5, but blur the topic).

Warning Heading hierarchy

Skipped levels: h1 → h3

Use heading levels in order (H2 under H1, H3 under H2). It helps AI split the content into meaningful sections.

Warning Last updated

No publish or update date found.

Provide dateModified/datePublished in JSON-LD (done automatically by Yoast/Rank Math on posts). AI services prefer content they can see is up to date.

OK Content without JavaScript

Main content: 1985 words (whole page: 2282 words, text share 8.6 %).

OK Language (lang attribute)

Language: nb-NO

Info hreflang

No hreflang (fine for single-language sites).

Technical SEO · 97/100 1 9 1

The technical foundation for search and AI: HTTPS and www variants, mobile view, images, internal links and whether the page is in the sitemap.

Warning Image alt text

60 images: 0 without alt attribute, 17 with empty alt (decorative). 16 of the images with empty alt look like content images.

16 images from the media library have empty alt (alt=""). That means "purely decorative", but photos of staff, properties and products are content and should have a short description, e.g. the person's name. Add alt text in the media library, or check that the theme actually uses it.

Empty alt, but look like content images (16)

https://pk-eiendom.no/wp-content/uploads/2026/07/Per-Mikkelsen-1.webp – used 6 times
https://pk-eiendom.no/wp-content/uploads/2026/07/Chrisitan-Natadal-1.webp – used 2 times
https://pk-eiendom.no/wp-content/uploads/2026/07/Nora-Brathen-1.webp – used 3 times
https://pk-eiendom.no/wp-content/uploads/2026/07/Ingjerd-Buen-1.webp – used 3 times
https://pk-eiendom.no/wp-content/uploads/2026/07/Monica-Pedersen-1-1.webp

… and 1 more imagesShow fewer

https://pk-eiendom.no/wp-content/uploads/2026/09/Geir-Seland.webp

Empty alt – treated as decorative (1). Check that these really are decorative.

https://pk-eiendom.no/wp-content/themes/pk-eiendom/images/miljofyrtarn.svg

OK Sitemap

Sitemap index found with 2 sub-sitemaps (https://pk-eiendom.no/sitemap_index.xml). 2 of 2 entries have lastmod.

OK Sitemap in robots.txt

Declared in robots.txt: https://pk-eiendom.no/sitemap_index.xml

OK HTTPS

The page uses HTTPS. http:// redirects to https://. HSTS: max-age=15768000.

OK www / non-www

www.pk-eiendom.no redirects to pk-eiendom.no.

OK Mixed content

No resources are loaded over insecure http.

OK Mobile view (viewport)

viewport="width=device-width,initial-scale=1.0"

OK Image dimensions in HTML

0 of 60 images lack width/height.

OK Internal links

64 internal and 9 external links.

OK Link text

All links have descriptive text.

Info Page in sitemap

The page is not in the sitemap, which is correct since it has noindex.

Structured data · 100/100 4

Structured data (schema.org/JSON-LD) that tells machines who is behind the site and what the page is about – and whether products, events, articles etc. meet Google's requirements.

OK JSON-LD

15 objects: CollectionPage, ImageObject, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification, Organization, PostalAddress, ContactPoint

OK Key schema types

Found: CollectionPage, BreadcrumbList, WebSite, Organization.

OK Organisation / business

Organization has all recommended fields.

OK Schema: breadcrumbs

1 × BreadcrumbList. All required and recommended fields are present.

Metadata · 86/100 1 3

Title, meta description, canonical and Open Graph – what search engines and AI show and use when summarising or linking to the page.

Warning Canonical

Missing canonical link.

Add <link rel="canonical" href="…"> pointing to the preferred address. It stops duplicates (with parameters, www/non-www) from competing.

OK Page title (<title>)

"Ledig Arkiver - PK Eiendom" (26 characters)

OK Meta description

154 characters: "Siden 1986 har PK Eiendom utviklet og forvaltet eiendommer som skaper vekst, arbeidsplasser og levende lokalmiljøer. Me…"

OK Open Graph

og:title, og:description and og:image present.

Performance · 81/100 1 3

How quickly and efficiently the server delivers the page. Slow or heavy pages make crawlers fetch fewer pages and may make them give up.

Warning Response time

The server responded in 1,015 ms.

Slow responses increase the risk of crawlers giving up. Use page caching (e.g. LiteSpeed Cache, WP Rocket, nginx cache in Plesk) and/or a CDN.

OK HTML size

HTML: 173.1 KB

OK Compression

Compressed with gzip.

OK Number of resources

64 resources: 10 JS, 5 CSS and 49 images (44 of the images load only on scroll). 20 are fetched on first view.

The score is a weighted average of the categories (AI access 30 %, content 20 %, technical SEO 15 %, structured data 15 %, metadata 10 %, performance 10 %). Critical checks count more than minor ones, and "Info" does not count.